72SOLD: A Legit Real Estate ? Exploring Its Founder's Vision

72SOLD: A Legit Real Estate ? Exploring Its Founder's Vision

If you're looking to sell your home quickly, you've likely come across 72SOLD, a unique service promising to sell your home in just 72 hours. But is it really as good as everyone says? In this review, we'll explore everything you need to know about 72SOLD, including how it works, its pros and cons, and how it compares to other real estate services.

Is 72SOLD Legit?

72SOLD is a legitimate real estate service founded by Greg Hague in 2018. Based in Scottsdale, Arizona, the company aims to streamline the home selling process by training independent agents to sell properties quickly using their multi-part program.

How Does 72SOLD Work?

The 72SOLD process is designed to sell homes in 8 days or less. Here's an overview of their distinctive method:

  1. Add Property Details: Sellers submit property information online.
  2. Agent Visit and Evaluation: A 72SOLD agent visits the property to assess its selling points and answer questions.
  3. Sale Price Estimation: Based on the evaluation, 72SOLD provides a starting price for marketing.
  4. Weekend Sale: The property is marketed and shown over a weekend, encouraging competitive offers from buyers.

Commissions and Fees

Unlike traditional real estate agents, 72SOLD's commission is negotiated between the seller and the independent agent. This can lead to varying costs, so it's essential to discuss fees in detail with the agent.

Customer Reviews and Testimonials

Customer feedback on 72SOLD is mixed. Some praise the service for its speed and efficiency, while others highlight issues with communication and agent support. For example, one reviewer mentioned selling their home $100k over the asking price, while another found the program no different from other realtors.

Pros and Cons of Using 72SOLD


  • Fast sale process.
  • Creates competition among buyers. Cons:
  • Potentially higher commissions.
  • Limited control over listing price.
  • Risk of missing higher offers due to the short showing window.

72SOLD vs. Competitors

When compared to services like Houzeo, eXp Realty, and Opendoor, 72SOLD offers a unique rapid-sale approach. However, Houzeo provides a flat-fee MLS listing, which can attract more buyers, and Opendoor offers faster closing times as an iBuyer.

Should You Sell With 72SOLD?

72SOLD can be a good option for sellers looking for a quick sale. However, it's essential to weigh the potential costs and limitations. For those looking for a more cost-effective and flexible option, services like Houzeo might be preferable.


Is 72SOLD a national company? Yes, 72SOLD has affiliates in 38 U.S. markets and has partnered with Keller Williams to extend its reach.

What is the 72SOLD process? The process involves adding property details, an agent visit, sale price estimation, and a weekend sale to generate competitive offers.


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